YouTube Gets an Upgrade

November 16, 2009

For all of you avid YouTube posters get ready for some exciting news! Starting this week, YouTube will support 1080p high resolution videos. As high-def digital video camcorders become the norm, it was only a matter of time before YouTube caught up and figured out how to support the bulkier, albeit much prettier videos. Personally I am super excited about this. I love posting clients’ videos, but I am always upset when I spend so much time editing, then they just get decompressed when loaded onto YouTube.

Currently the best option to host our HD masterpieces is Vimeo, but with the free subscription, you are only allowed to post three HD videos per week. Plus, Vimeo has a much smaller reach. If you want to get eyes on your videos, YouTube is the best way to go. Now video posters can have the best of both worlds.

YouTube has stated that they are not worried about infrastructure problems or higher costs associated with supporting bulkier files. Videos uploaded form regular users will still have a 10-minuted limit, although the maximum file size will likely be upped from the current 2GB. Now the coolest part: Videos that have already been uploaded at 1080p (ALL of mine!) will be automatically re-encoded to play back at the higher resolution.

Ok – yes – I may be a little over excited about this new development, but us as an agency and our clients have produced some pretty impressive videos (such as the infamous “Donkey at a house party”), it’s a shame that they haven’t been able to be viewed in all their high-def glory!

In all seriousness, although it is considered “high-def” 1080p has really become the standard it was only a matter of time before YouTube caught up.

Posted by: Lauren


Using video to quiet the “Nay!” sayers

July 10, 2009

OmniMount, a client who specializes in mount and furniture solutions for audio/video products, recently launched a new product – THE omnimount. Unlike the company’s traditional product line that is sold, and in some cases installed, by custom installation professionals, the new omnimount targets DIY-ers. It has a low price point, is available at more mainstream retailers (think Costco and Radio Shack), and is basically fool-proof to install.

Sounds great, right?! Well, the product launched and when publications posted the story (great PR team – wink), suddenly there were a handful of doubters posting comments challenging the strength of the ingenious, small-footprint wall brackets. They would never trust a contraption this small to hold their TV, especially not in drywall! (Keep in mind that the versatile mounting system is designed for small 13-42″ flat panels and has a UL listing for 40-80 lbs TVs).  Not sure if they are doubting the mount of their own DIY-ness here, but it did “tarnish” the otherwise great PR coverage. 

So, OmniMount developed a stress test video – The company has been making great strides integrating social media into their marketing and PR efforts over the past year and this video is just another example of how a picture (er, video) is worth a thousand (press release) words.

… Okay, so it may lack a bit in flourish and creativity, and kind of reminds me of a VH1 pop-up video from the 80’s, BUT it serves it purpose! The omnimount CLEARLY is strong enough to hold even the most obese of (13-42″) boob tubes. A great example of a company listening to its audience to address questions and concerns.

Check out the omnimount on OmniMount’s newly launched consumer website that now allows you (and these nay-sayers) to go right to the source and chat with an OmniMount service representative in real-time, among other user-friendly enhancements.

Posted by: Katie | follow me on Twitter


Social media: You’re not notable by your absence

July 1, 2009

Lots of companies, especially smaller ones, are a little freaked out by social media. They might not fully comprehend the purpose. They may feel it is a risky, uncontrollable venture. They may view it as the domain of the young and those with too much time on their hands. They may consider it a potential time-waster, or they may not see the value in devoting money and human resources to it, especially when they can still invest money in the tried and true marketing methods they have employed for years and, in some cases, decades.

It is time for businesses of every size to throw all of these caveats out the window. A lack of participation in social media at this point is akin to a lack of a web site or e-mail. Social media offers a terrific, relatively low-cost opportunity for every sort of business that wants to build stronger, more interactive relationships with its customers and spread the good word about its products and services.

Still, admittedly, social media can be a little overwhelming. Where to start?

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