Volkswagen and iPhone are my brothers two favorite things and now they have officially come together. Volkswagen has decided to be the first and only car dealer to advertise solely on the iPhone. No magazine articles, no commercials only iPhone owners are going to be able to enjoy the advertisement that Volkswagen has to offer for their 2010 GTI’s. The PR value is huge because this is the first of its kind. What are the other dealerships thinking?
Instead of a simple advertisement Volkswagen went above and beyond, they made a one of a kind racing game through Firement Real Racing. ‘Real Racing GTI’ is available to download on apples app store for free. It allows you to choose from six different 2010 GTI’s and race them on VW tracks. There is one major advantage to being an iPhone user and being able to play/ view this advertisement from VW, you have the chance to win one of six limited edition 2010 GTI’s. If you win one or choose to purchase one of these GTI’s you will be able to view your music library from your iPhone right on the dashboard!
The next six weeks will be filled with VW junkies, including my brother on their iPhones playing this game because there is no limit to how often you race, and the highest score from each week will be the winner of a new 2010 GTI! They have even gone a step further by allowing the players to upload their actual races to YouTube and the racers will also be allowed to access Twitter right from the game.
Volkswagen has made this their single advertising move for this car leaving people like me who don’t own an iPhone left out and actually rather sad. They may be saving money on advertising and this may be an incredible PR approach to selling a car but to me it seems like they are shrinking their audience. I have a strong feeling though that a lot of VW fans will be investing in an iPhone. I guess it pays to own an iPhone.
Posted by: Kate the intern