April 9, 2009
Good PR pros spend a lot of time trying to think like journalists in order to serve them better, and to better secure coverage for their clients.
It’s always refreshing, then, when a journalist takes the time to address the PR community directly and professionally with his or her needs in an informative fashion.
Richard Bammer, a staff writer with Vacaville, Calif.’s The Reporter, did just that yesterday. It’s rather basic stuff but it’s always good to take a refresher course. And, as a PR person, I greatly appreciate the gesture.
Posted by Joe Paone
January 4, 2009
Grant Clauser is editorial director of North American Publishing Company
‘s Consumer Technology Publishing Group, which means he’s the editorial leader of E-Gear
(of which he is also editor-in-chief), Dealerscope, CustomRetailer, PictureBusiness
, HTSA Quarterly, Home Furnishings Business, HD Living
and the Official CES Show Guide
(whew, that list is finally over!). All told, an obvious slacker if there ever was one.
Grant’s been covering the CE business for 10 years. Before that, he edited several publications in the allied health market and wrote about fly fishing for various outdoor sports publications. His favorite movies are Excalibur and The Polar Express; his favorite beers are Guinness, Pocono Pale Ale and Yuengling Black & Tan. He wears a size 10.5 shoe. His favorite fly is the Parachute Adams. He sucks at Rock Band (Don’t we all, though? Even the ones who are good at it?). He tried for many CESes to convince me to join him for dinner at Star Trek: The Experience, and was never successful in doing so, although I greatly admired his genuine enthusiasm about the place. As far as I know, he occasionally sleeps.
Given all that is on Grant’s gigantic plate, we’re honored he took some time out to talk to us about PR. Heck, he’s even participated in a CEA webcast on the subject, so he kinda beat me to the punch. And just in case you missed it last week, he also sent me a quite illuminating survey of 20 anonymous CE tech journalists and their attitudes about PR, which makes for quite tasty reading.
Read the rest of this entry »
December 30, 2008
My friend and former colleague Grant Clauser, editorial director of North American Publishing Company‘s Consumer Technology Publishing Group (E-Gear, Dealerscope, CustomRetailer, PictureBusiness and more), sent me the following in advance of our upcoming Journalists on PR interview, which we’ll post in January.
Says Grant, “Earlier this year, I was helping a friend who teaches a class in PR by doing a survey of other editors on how PR can better work with them… [T]he answers come from about 20 people and sometimes contradict each other.”
While the respondents all hail from the CE (consumer electronics) press, the results are great reading for any PR professional, as most if not all of what the respondents have to say is largely universal. As you read through, sometimes the contradictions that emerge will make your head spin… but keep in mind that these raw, unfiltered statements provide invaluable insight into how journalists think, and about what they want and don’t want from PR people. (And, of course, like snowflakes, no two journalists are exactly alike.)
Read the rest of this entry »