Lots of companies, especially smaller ones, are a little freaked out by social media. They might not fully comprehend the purpose. They may feel it is a risky, uncontrollable venture. They may view it as the domain of the young and those with too much time on their hands. They may consider it a potential time-waster, or they may not see the value in devoting money and human resources to it, especially when they can still invest money in the tried and true marketing methods they have employed for years and, in some cases, decades.
It is time for businesses of every size to throw all of these caveats out the window. A lack of participation in social media at this point is akin to a lack of a web site or e-mail. Social media offers a terrific, relatively low-cost opportunity for every sort of business that wants to build stronger, more interactive relationships with its customers and spread the good word about its products and services.
Still, admittedly, social media can be a little overwhelming. Where to start?