The Newest Member of Caster

October 16, 2009

We are so excited to announce the addition our newest staff member, Miss Courtney Danielson who will be joining us in the junior account services position. With two-plus years of supporting a wide breadth of volunteer PR projects including the CVS Charity Classic and Massachusetts Breast Cancer Coalition, Courtney will apply her experience supporting the account services team in a wide range of projects ranging from media support and follow up to blogging and social media ORM. Courtney received her B.A. in History and Communications from UMass Amherst.

We asked Courtney to say a few words for the blog and introduce herself:

Graduating from college early seemed like a smart, money-saving move. However, upon the realization that I would need to get a job and leave my friends that logical reasoning became less enticing. During college I completed two internships in the public relations field, and also oversaw the public relations endeavors for a number of on-campus organizations/activities, including a large student-run charity event. Beginning in October of the year I graduated, I began fervently searching for PR jobs, to no avail. I accepted a job in Boston at a completely non-PR-related company and stuck it out almost 1 year until I realized that just any job wasn’t going to cut it. I made the decision to search for the job of my dreams, and on my final day of employment in Boston, I received an offer from Caster Communications.

During the interview process, I felt like Caster would be the perfect place for me – they seemed like genuinely fun and caring people, who knew what they were talking about and – more importantly – were just as eager to teach me as I was to learn. As it turns out, I was right. I’ve been here only 3 days, but have already gotten my feet wet working on a number of small projects. I’m not ready to be released out into the wild on my own just yet, but with Caster employees leading me every step of the way, it shouldn’t be long before I am.

We don’t think it will be long at all.  Welcome Courtney!  We’re thrilled to have you.

Posted by: The Caster team


AUDIO ONE NAMES CASTER COMMUNICATIONS PR AGENCY OF RECORD

October 9, 2009

Custom electronics installer to the rich and famous seeks to spread the word about his services.

 Miami, FL – October 7, 2009Audio One, A Frangioni Company, announced today that it has selected Caster Communications at its public relations agency of record. Beginning today, Caster will implement a national PR campaign to generate awareness of Audio One.

 Audio One has been recognized many times over within the custom electronics installation industry for its superior and inventive work on behalf of its clients. The firm, led by founder David Frangioni, possesses the experience to deliver amazing audio, home theater, home automation and home recording systems that meet every client’s exacting needs and requirements. Noted for its attention to detail and consideration of every client need, Audio One takes the time and effort to make sure every installation is the right fit for every home. Its esteemed client list is comprised of music industry idols, sports figures, and even Hollywood icons. Audio One’s repeat business is living proof that it keeps its promise to keep the design and installation process simple and effective.

 Caster will bring notable Audio One installations to the attention of the press and the public. It also will make Frangioni available for guest columns, interviews, speaking engagements, panel discussions, webinars and more.

 About Audio One Audio One provides its clients with the smart homes of their dreams. The firm, led by founder David Frangioni, possesses the experience to deliver amazing audio, home theater, home automation and home recording systems that meet every client’s exacting needs and requirements. Noted for its attention to detail and consideration of every client need, Audio One takes the time and effort to make sure every installation is the right fit for every home. Its esteemed client list is comprised of music industry idols, sports figures, and Hollywood icons. Audio One’s repeat business over the past 20 years is living proof that it delivers on its promise to keep the design and installation process simple yet effective. Visit Audio One at www.audio-one.com.

 
Press Contact:     Caster Communications, Inc
Kimberly Lancaster Twitter: newscaster
401-792-7080
klancaster@castercomm.com


Happy Stress-Free Sleep-Filled Holiday Week

December 25, 2008

Caster wishes everyone out there a delightful, stress-free, calorie laden, sleep-filled holiday week.

Print

My week will be filled with children hyped on sugar, grandparents, excitement, toys and for me, wine…lots of wine. Happy Holidays everyone, thanks for another great year.

posted by: KDL | visit me on Twitter: newscaster


Happy Thanksgiving!

November 27, 2008

Happy Thanksgiving from all of us here at Caster Communications.

May your holiday be full of family, friends and lots and lots of food.

Happy eating!

thanksgiving-joke-720535

Posted by Molly | MollyatCaster on Twitter


PR: Taught or Natural?

October 6, 2008

Because I run a small PR firm, I have received more resumes in my career than I care to count. Despite this, I am still amazed with each new batch how many people start elsewhere. Education runs the gamut, but I come across Psychology, Journalism and English (personal fave as an English major myself) most often. Career paths start as widely. There’s always sales, fashion retail, waiters and of recent mortgage brokers. I’ve hired people with a vast level of PR experience who have been wicked bad (a fair statement I believe as both a Rhode Islander and as a boss) and people who have had no PR experience that have proven to be incredible. I believe the difference is common sense and personality. Many disagree. My question is this: can PR be taught or do you have to be a natural?

Posted by: KDL