My first social media campaign…

November 19, 2008

OmniMount Goes Pink is complete. After a month of blogging, tweeting, pitching, filming, uploading and edu-ma-cating myself on the multi-faceted tools of social media, I have finally (sigh) finished my first all-inclusive social media effort.

It was  time consuming, challenging, exciting, and enlightening. But was it successful?

The ROI of social media is debatable. Articles offer 101 tips and strategies on “how to measure the success of social media”. One standard of measurement that is missing however is relationship building. This is a vital element of “traditional” PR and with a name like “social” media, no doubt just as important. It will take time to fully evaluate the measure branding, audience reach, participation, and web hits for this particular campaign, but the OmniMount Goes Pink campaign was an invaluable exercise in client relations. Bringing me back to the basics through facilitating cross-organization communication; daily updates, phone calls and emails between agency, manufacturer client, distribution partners, consumers, and the media.

Sharing ideas. Facilitating the frequent transfer of information. Building personal relationships based on personal experiences. The basics that all too often get overlooked in trade show preparation and the maelstrom of daily minutia.

Successful? Yes.

To check out the recap of Team OmniMount Goes Pink efforts or to view first-hand accounts from some of Team OmniMount’s participants visit

Posted by:: katie | find me on twitter