My first social media campaign…

November 19, 2008

OmniMount Goes Pink is complete. After a month of blogging, tweeting, pitching, filming, uploading and edu-ma-cating myself on the multi-faceted tools of social media, I have finally (sigh) finished my first all-inclusive social media effort.

It was  time consuming, challenging, exciting, and enlightening. But was it successful?

The ROI of social media is debatable. Articles offer 101 tips and strategies on “how to measure the success of social media”. One standard of measurement that is missing however is relationship building. This is a vital element of “traditional” PR and with a name like “social” media, no doubt just as important. It will take time to fully evaluate the measure branding, audience reach, participation, and web hits for this particular campaign, but the OmniMount Goes Pink campaign was an invaluable exercise in client relations. Bringing me back to the basics through facilitating cross-organization communication; daily updates, phone calls and emails between agency, manufacturer client, distribution partners, consumers, and the media.

Sharing ideas. Facilitating the frequent transfer of information. Building personal relationships based on personal experiences. The basics that all too often get overlooked in trade show preparation and the maelstrom of daily minutia.

Successful? Yes.

To check out the recap of Team OmniMount Goes Pink efforts or to view first-hand accounts from some of Team OmniMount’s participants visit

Posted by:: katie | find me on twitter

$1 a day (or sku)… keeps the doctor away.

October 21, 2008

It certainly isn’t the first cause that the consumer electronics industry has supported and by knowing first-hand at how fantasticly supportive our industry is I’m sure it will not be the last, however the industry-wide support of Team OmniMount Goes Pink is admirable.

Latest update: WAVE Electronics, a Houston, TX based wholesale supplier of high-end consumer electronics, home theater equipment and accessories, has generously pledged $1 per sku of all OmniMount products sold between now (well, October 15) and November 6, 2008. Just in time to add the WAVE donation to OmniMount’s overall team fundraising for the American Cancer Society’s November 8th Making Strides Against Breast Cancer walk.

In addition to the $1/sku pledge, each of WAVE’s four branches in Texas have placed donation boxes on its sales counters. Employees are also making personal donations to the fundraising page of WAVE’s own Mike Fassetta, who will be walking with the OmniMount team! Real men wear pink!

To date, Team OmniMount Goes Pink has raised more than $3,500!

Posted by: katie

A little pink in my PR world…

October 20, 2008

Here in Caster’s PR land we are rarely tapped by high-end consumer electronics manufacturers to lend our efforts to benefit charitable initiatives. Even more scarce is the opportunity to put our trade to work to benefit a cause that has affected friends, family members, and partners, alike. Today, I have that opportunity and I am excited to announce the Team OmniMount Goes Pink initiative!  

As you are probably aware, October is Breast Cancer Awareness month and a number of companies, individuals, and products are adorning the pink ribbon to champion  this cause. OmniMount is one of them!

Today, October 20th, is the official start to Team OmniMount Goes Pink online auction. The week-long eBay auction (ending October 27th) features a one-of-a-kind, hot pink Prism50 from OmniMount’s Karim Collection.  ALL proceeds from the Prism50 auction will be added to Team OmniMount’s greater contribution as a participant in the American Cancer Society’s November 8th “Making Strides Against Breast Cancer” event in Tempe, AZ. Approximately 30 OmniMount employees and friends (including me!) will walk in hopes of raising $10K for breast cancer awareness and research.

Caster is thrilled to be involved in this event, so stay tuned for pink updates from Caster on OmniMount’s auction, fundraising progress, and personal excerpts. Also, thank you to our industry media partners for supporting OmniMount’s news-worthy efforts!

For more information or to “Bid for Pink” visit

To check out a list of other pink-friendly companies and products, visit Breast Cancer Action’s think before you pink.


Posted by: katie