The Social Media Takeover – How Long Will the Empire Last?

November 2, 2009

In the past few months, popular social media sites Facebook and Twitter have been popping up everywhere – especially on your TV. I don’t watch a whole lot of TV, but in the past three weeks, I haven’t been able to go one show or broadcast that didn’t say something about Facebook or Twitter.

Popular shows such as “The Office” and “Accidentally on Purpose” are writing them into their story lines, newscasters are pitching their handles during every story, athletes are using them during competition, and the list goes on. The question is, will it cause a sensory overload for us “regular users” so much so that we step away for good because it has become too big?

Don’t laugh. It happened to MySpace. The site got so big that people began to walk away. Everything turned out alright for the company however as it focused in on its target market of musicians and is doing quite well. I wonder if the same type of phenomena will happen to other sites or are they here to stay for the long haul?

My guess is that they will continue to grow for a few years and then slowly start to dwindle, the way its predecessors have done over the years. I do believe Facebook and Twitter may have longer shelf lives, but I don’t think they are indestructible. Sooner or later another up-and-comer will develop a new platform that will have Tweeters jumping ship.

I don’t think the preface of social media is going to go anywhere however. Platforms and mediums will change, but the basic thought process behind it all will remain the same.

Posted by: Lauren