Pass the Bubbly

The New York Times this week published a fascinating article about the changing role of public relations in Silicon Valley. Largely a profile of Valley PR phenomenon Brooke Hammerling, it’s a sobering, exciting and at times exasperating examination of the ascendance of social media as the primary tool for getting the word out about small companies and start-ups. My favorite line in the story was, “Now the best ideas bubble up… It’s no longer, ‘if you can’t get so-and-so to do a story, you can’t make it.’.” So true.

However: My clients are concentrated largely on the consumer electronics and particularly the custom installation markets, which, even though they are tech-focused, are shockingly far behind the Valley in terms of social media usage and acceptance. Even as the staffs and titles of the print magazines dwindle, there doesn’t seem to be much that is galvanizing or compelling on the social media side of the industry. If a CEDIA Twitterati with wide followings exists, I haven’t been able to identify it yet.

What’s exciting is that because my clients’ industry is so far behind the curve, I can really help blaze a trail for them. The groundwork we lay now will pay off huge dividends going forward.

Posted by Joe Paone

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