Interesting rant on a CriticalMass.com subsite called ExperienceMatters.com lamenting the ubiquitous sports network’s underpopulation of headlines on their home page in favor of flashing banner ads for mortgaging a home or summering in Europe.
As a diehard sports fan in need of instant gratification, I see author Scott Shamberg’s point in his post entitled, “The Bastardization of the Customer Experience.”
“As loyal ESPN.com user, I’m pissed. They have continually bastardized their site in an effort to make more room for ads and thus drive more ad sales. I keep coming back because even because the content they have is second to none. This last move, however, is a tough pill to swallow….For today’s consumer, nothing is more important than the experience. Regardless of where it happens, they have to really enjoy how they get their information and entertainment because if they don’t there are hundreds, literally, of other places they can get it… The point here is that I know ESPN wants to drive ad revenue and I understand and appreciate that. But if they continue to make decisions based on ad revenue and not the customer, eventually it won’t matter.”
Mr. Samberg is right on about the experience factor and the fact that you can go to other sports sites and easily navigate without all the clutter. Even though ESPN has the added clout of being a global entertainment and publishing entity, they are not impervious to the laments of social media influencers and non-traditional media, so they better watch their Back, Back, Back, Back, Back, Back, Back or they might be Goooooone!. (Impossible)
And since we are on the topic, my biggest issue with ESPN is the fact that they constantly take credit for stories that were broken elsewhere (ususally online) by simply saying, “ESPN has learned,” or presenting some story on Sportscenter I read on the internet yesterday as “BREAKING NEWS.”
If they get a tip from some other non-traditional outlet, they should still be giving credit and then doing some additional investigative digging with the unmatched resources they have to form the “exclusive.” Don’t re-hash something stale and call it your own just because all those other worldwide sports networks haven’t broken the story yet.
Clearly a boycott would be punishing ME more than the network so that’s not an option but I hope the feedback reaches their higher-ups and order is restored. Now, I wonder where I would go to find out what astute analyst Tim Legler thinks of the Rajon Rondo foul on Brad Miller from last night’s playoff game.
Posted by: Nick