The website’s publisher is encouraging PR folks and other company representatives to add as much unbiased information to the site as possible and has created a Wikipedia-style submission process to make it simple and seamless. Gathering this much information is no small feat but the list is already expansive and will continue to grow as word spreads.
Eventually reps will be able to upload images and logos, add search tags, embed links and do other things to help with SEO. As PR people we should always embrace the opportunity to expand the brand, and this is a golden opportunity to do just that with minimal effort.
Posted by: Nick