How not to roll out a new product

July 30, 2008

Unless the goal was to attract some sort of “Mr. Fix-It” venture capitalist with a hero complex, I don’t quite get what the ambitious dreamers behind Cuil were up to this week when they launched their allegedly-Google-killing-but-actually-completely-not-ready-for-prime-time-or-even-4-am-as-a-program-listed-as-“paid-programming”-on-channel-576-for-that-matter search engine, backed by a mountain of braggadocious hype aimed at the very uber-techies who they surely must have known would (rightly) tear their project to shreds. Cuil’s PR guy surely is not having his best week ever.

And if their goal was, indeed, to attract some sort of “Mr. Fix-It” venture capitalist with a hero complex, I fondly wish them the very best and ask them to kindly pass the message on to him that, boy, do I have a few half-baked, pie-in-the-sky ideas worth very expensive fixing!

Posted by Joe Paone