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Recently, I saw Freya Williams, co-founder of OglivyEarth speak at the Opportunity Green conference in Los Angeles on their recent campaign. Based on Cop15, the climate change summit being held with world leaders in Copenhagen on December 7, Hopenhagen was created to drive awareness towards the very important summit. More importantly, Williams said it was formed to create a community of hope around climate change and the direction we as global citizens want to take. Ogilvy Earth is an international sustainable marketing firm with big clients like DuPont and the Environmental Defense Fund – and using their large scale influence in the space, launched an international campaign to drive one thing: hope.
As Williams pointed out, “We don’t need to create a movement– the people already have their passion. We set out to create an umbrella under which people can gather.”
Cop15 is one of the most controversial global meetings in recent years, with some arguing it is one of the last changes to develop a concrete and realistic plan to mitigate climate change and reverse the devastating effects of global warming. Others believe that there is no real chance for actual action but are still using the event as a symbol for the level of engagement needed from the global community.
From the Hopenhagen website:
Success at COP15 is far from a given. 192 countries are represented, and that means 192 points of view. Much discussion will be around the exact emissions targets and who will pay to see they’re met. Given that developed regions like North America and Western Europe are responsible for most emissions, developing countries argue that those nations should invest disproportionately in the solutions. There is also the question of how to assist smaller nations that are already suffering the effects of climate change.
If you haven’t watched any of the footage or seen this campaign, it is worth checking out and signing up. Kudos to Williams and her team for a brilliantly executed message.
Posted by: Ashley / follow me on Twitter
For all of you avid YouTube posters get ready for some exciting news! Starting this week, YouTube will support 1080p high resolution videos. As high-def digital video camcorders become the norm, it was only a matter of time before YouTube caught up and figured out how to support the bulkier, albeit much prettier videos. Personally I am super excited about this. I love posting clients’ videos, but I am always upset when I spend so much time editing, then they just get decompressed when loaded onto YouTube.
Currently the best option to host our HD masterpieces is Vimeo, but with the free subscription, you are only allowed to post three HD videos per week. Plus, Vimeo has a much smaller reach. If you want to get eyes on your videos, YouTube is the best way to go. Now video posters can have the best of both worlds.
YouTube has stated that they are not worried about infrastructure problems or higher costs associated with supporting bulkier files. Videos uploaded form regular users will still have a 10-minuted limit, although the maximum file size will likely be upped from the current 2GB. Now the coolest part: Videos that have already been uploaded at 1080p (ALL of mine!) will be automatically re-encoded to play back at the higher resolution.
Ok – yes – I may be a little over excited about this new development, but us as an agency and our clients have produced some pretty impressive videos (such as the infamous “Donkey at a house party”), it’s a shame that they haven’t been able to be viewed in all their high-def glory!
In all seriousness, although it is considered “high-def” 1080p has really become the standard it was only a matter of time before YouTube caught up.
Posted by: Lauren