Some days in PR are better than others. But few days could possibly be more satisfying than the ones when you tangibly save your client time, money and embarrassment.
Let me explain: the night before the 2009 Consumer Electronics Show began, a fellow who said he wrote for Time magazine e-mailed me, saying he was really interested in what my client was doing at the show and that he’d like to stop by my client’s booth the very next morning.
In the midst of CES preparations, I was unable to do my usual due diligence about this new contact. Since he claimed to be from Time, I figured he was either new or, for some reason, I was unaware of him. In either case, I didn’t want to put him off, because time was extremely short and my client would certainly love exposure in Time. We agreed that he’d drop by the booth in the a.m., and I planned to size him up there.
Posted by castercomm 
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