Good PR pros spend a lot of time trying to think like journalists in order to serve them better, and to better secure coverage for their clients.

It’s always refreshing, then, when a journalist takes the time to address the PR community directly and professionally with his or her needs in an informative fashion.

Richard Bammer, a staff writer with Vacaville, Calif.’s The Reporter, did just that yesterday. It’s rather basic stuff but it’s always good to take a refresher course. And, as a PR person, I greatly appreciate the gesture.

Posted by Joe Paone